Graphic Concept
Agency: DoroDesign
Year: 2017
DORODESIGN Sedia 3: you use it, you fold it, you put it on display.
The Kickstarted campaign to produce the piece designed by the Turin based DORODESIGN studio,
and awarded with the Red Dot, has started.
It is used as a chair and it is exhibited like a work of art. Sedia 3 by DORODESIGN is the foldable chair designed to stay away from closets, storage rooms or under the stairs: when opened it is a comfortable chair, characterized by a clean and functional design, and once it's folded it can be hung on a wall like a painting, to show off all of its pop style.
Sedia 3 is not a freshly designed concept. It has already won the Red Dot Design Concept Award in 2013, attracting the interest from the furniture design Qield. After the initial success we came to the conclusion to transform the project in a real object with a crowdfunding campaign on Kickstarter, one of the most important platform in the world. The campaign launch has been done during the 2017 edition of the Salone del Mobile at Superstudio in Zona Tortona.